About Exly
Exly is an all-in-one business platform built for knowledge professionals, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops). Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.
We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how Coaches & Trainers operate and thrive in today's digital landscape. With our cutting-edge solutions, we empower these Coaches & Trainers to streamline their operations, enhance productivity, and achieve their business goals more efficiently.
Requirements:
Acquisition Strategy Ideation & Execution
Being responsible for the pipeline, including monitoring and optimizing our performance marketing campaigns on Meta, YT, LinkedIn ads, Paid search (Google, Bing)
Ideate Ideate, design, and execute high-impact campaigns to meet set goals
Work Work with partners, agencies, and 3rd parties to develop and execute campaigns
Define growth strategies & own key growth metrics (MQL, SQL, pipeline, revenue conversion).
Identify the right mix of marketing programs, channels, and activities to achieve quarterly pipeline goals (including Outbound, Inbound, Events, Webinars amongst others).
Email/ WhatsApp Marketing
Create and manage email/ Whatsapp marketing campaigns to nurture leads and drive conversions. Monitor performance and optimize strategies for maximum impact.
Competitive Analysis
Stay informed about industry trends, competitive landscape, and emerging marketing technologies to ensure the company's demand generation strategies remain competitive.
Cross-functional Collaboration
Work closely with sales to align ABM and digital efforts with the overall marketing and sales strategies. Develop a strong partnership with sales to ensure successful lead generation and nurturing.
Analytics and Reporting
Monitor and analyse key performance indicators (KPIs) to track the effectiveness of demand generation efforts like pipeline contribution, and revenue impact
Qualifications:
4-7 years of relevant marketing experience with a demonstrated track record of success running demand generation campaigns for a SaaS or technology company.
Have experience implementing demand generation programs and experience generating high quality leads for marketing technology products.
Proven experience in demand generation, inbound marketing, or a similar role. Proficiency in marketing automation tools (e.g., HubSpot) and CRM systems. Strong knowledge of SEO, SEM, and digital marketing best practices.
Have tactical, hands-on experience with lead forecasting, nurturing, scoring, reporting, and analysis.
Have experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer's journey.
Benefits:
We are using technology to solve some of modernity's most exciting and challenging problems. Work with us to be part of an incredible journey in a high ownership and a fast-growing environment. If you are an ambitious professional with a passion for SaaS and thrive in a fast-paced, collaborative environment, we want to hear from you!
Hybrid and flexible working hours
Collaborative culture
Vibrant and entrepreneurial work culture
Healthcare insurance
Career Growth opportunities