Media Buyer

Gurugram, Haryana
Work Type: Full Time
Key Responsibilities: 
• Knowledge of Facebook Ads Manager & Power Editor 
• Understanding of custom audiences and lookalike audiences 
• Ability to generate and install the Facebook pixel. 
• Strong understand of bidding techniques (AutoBid, CPC, CPM, oCPM) • 2-3 years’ experience managing Facebook& Instagram ad account(s) 
• Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives. 
• Expert in creating ads and ad copies 
• Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets. 
• Familiarity with A/B and multivariate experiments 
• Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines. 
• Experience working with popular social media advertising platforms found in Facebook with E-Commerce products. 
• Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results. 
• Manage, mentor & grow the team members to deliver impact 
• Minimum Budget handled requirement - 20 L minimum a month Required Skills and Qualifications (Personality/Attributes/Traits):
• A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture 
• Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns 
• Experience in handling annual performance advertising budgets of upwards of INR 20 L a month is a must 
• Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general 
• years professional experience in managing performance campaigns 
• Excellent analytical, organizational, project management and time management skills.

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