About Exly:
Exly is an all-in-one business platform built for knowledge professionals, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops). Exly is a Y-Combinator backed start-up and has raised funding from India's top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni.
We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how Coaches & Trainers operate and thrive in today's digital landscape. With our cutting-edge solutions, we empower these Coaches & Trainers to streamline their operations, enhance productivity, and achieve their business goals more efficiently.
Requirements:
Client Management:
Maintaining a very strong rapport with all the clients that are a part of the funnel marketing business
Collaborate with internal teams and external partners to ensure smooth communications across channels and deploy necessary solutions as and when required.
Ad Trafficking & Optimization:
Monitor campaign performance and drive optimization for key metrics such as CTR, CPC, and ROI.
Implement A/B testing strategies to optimise ad creatives and landing pages for better performance.
Data Analysis & Reporting:
Analyse campaign data to derive actionable insights and make data-driven decisions.
Generate regular performance reports and present findings to stakeholders.
Work closely with the media teams to develop to ensure continuous flow of leads required for the business to grow
Ad Tech Management:
Stay updated on the latest ad tech trends, tools, and platforms.
Evaluate and implement new ad tech solutions to enhance campaign effectiveness and efficiency.
Team Collaboration:
Collaborate cross-functionally with sales, marketing, content, media, finance and tech teams to ensure alignment and integration of revenue operations with overall business objectives.
Provide training and guidance to junior team members as needed.
Qualifications:
Sound understanding of the online advertising ecosystem including META, Google YouTube twitter etc.
4+ yrs of business operations
A strong affinity and understanding of numbers, understanding of percentages and commissions, etc. is a deal breaker for this role.
Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree is a plus.
Basic understanding of ad tech platforms such as Meta Ads manager, Google Ad Manager, DSPs, DMPs, etc.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication and presentation skills.
Ability to multitask and thrive in a fast-paced environment.
Benefits:
We are using technology to solve some of modernity's most exciting and challenging problems. Work with us to be part of an incredible journey in a high ownership and a fast-growing environment. If you are an ambitious professional with a passion for SaaS and thrive in a fast-paced, collaborative environment, we want to hear from you!
Hybrid and flexible working hours
Collaborative culture
Vibrant and entrepreneurial work culture
Healthcare insurance
Career Growth opportunities